AirLoop

Free Small Business Digital Loyalty Program - Call 1-613-697-9645

Never again should your customers have to carry a loyalty card !

Paper Punch CardsIt is not an experience alien to any of us. We have all been there – right at the payment counter, looking through our wallets and then turning out our pockets, in vain – trying to find that elusive rewards card, as the cashier glares at us begging us to move and not hold the other customers. AirLoop solves this problem by allowing your customers to register their visit to your business establishment without the need to show you their plastic card and/or their paper punch card ever again. Instead, the customers just quickly keys in their mobile number, and then they are on their way. It’s incredibly user-friendly. You don’t need to remember anything, a simple mobile phone number and and you’re done. We know that this is a game changer!

So why get rid of the plastic? Is it just to change the form factor so  your customers don’t have to carry one more card in their wallet? While we do believe that customer’s will appreciate not having to carry another card, focusing on the transaction alone does not do justice to the value of a card-less system. What you can give your customers with AirLoop is a new way of interacting with your customer, i.e. you can fundamentally change their full experience with your business, everything that comes before and after that transaction. Leveraging the mobile number that uniquely identifies your customers, the digital marketing and outreach component of AirLoop tethers together the in-store experience and your customer’s offline access to your promotion and messaging, which makes our solution game-changing. That’s the benefit your customers are not not getting with your current plastic and paper based solution.

At the end of the day, much of the onus will be on you to make customers understand that a plastic or paper card is less convenient than AirLoop. With AirLoop, your customers don’t have the issue of navigating smart apps, limited battery life, losing/forgetting the card, WiFi access, or changing security standards. They don’t have to deal with all that technology and are still using something that everyone knows what to do with it. It’s not adding more weight to their wallet, it’s adding value to their experience with your business. We believe that AirLoop will breathe new life into your loyalty efforts. Try us today, there is no upfront cost to try!

How to create a loyalty program that your customers love?

Almost every brand seeking to build a unique relationship with its customers has a loyalty program. Available market data suggests that customers are signing up to access loyalty incentives, and then getting lost in a sea of rewards cards, punch cards and mobile apps. Below are four best practices that you can use to create a truly unique and appealing loyalty program:

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1. Link your rewards to your branding

Reward your customers with activities that connect them with your brand. For example, offer loyalty members additional points for choices that you as a brand really want to see in your customers. A great example is Walgreens in USA who have aligned “wellness and health” with their loyalty program and are offering additional points to their members for healthy choices.

2. Think beyond deals and discounts

Try and offer your customers incentives that make their brand experience simple and happy. For example, a surprise complimentary subscription to your “concierge services” upon reaching a certain reward status. Be creative in building loyalty offerings that make your customers a true stakeholder in your brand, and encourage them to become your brand champions.

3. Build on-going customer benefits through your data

The great advantage of having a loyalty program is the access that it gives you to your customer data. The data presents a great opportunity to learn more about your customers, and then use the understanding to optimize and enhance your customer’s experience. For example, you can optimize your offers based on customer behaviours so that your conversations with them are in line with their preferences.

4. Make loyalty a core part of your business modelling

Your loyalty program should never sit on the side of your core business processes, but it should be a core part of how you structure your business model. You should constantly strive to fuse your loyalty program with your customers experience at your location. Making loyalty a core part of your business also empowers employees to actively and enthusiastically on-board customers on to your loyalty platform.

True loyalty, at the end day, is not about rewards and dollars as it is about your customers relationship with your brand. Your loyalty program is your effort to recognize your best customers and to show them your gratitude for their commitment to their relationship with your brand.

Four best practices to keep in mind while setting up your loyalty points

1) Keep your rewards simple

Keep the relationship between your points and the tangible rewards as simple as possible. Complex and confusing structures are more of a headache than a reward. Keep the conversions simple and intuitive, something your customers can understand and appreciate with a quick glance.

2) Use a tier based system to encourage more visits

It is essential to find a balance between attainable and desirable rewards. A tier based points system that gives the customer an immediate incentive for the initial signup and then encourages more purchases is the best way to get your customer on-board. We recommend presenting small rewards as a base offering for being a part of your loyalty program, and then encouraging repeat visits and spending by increasing the value of the rewards as the customer moves up the loyalty ladder. This also helps solve the problem of too much time between purchase and redemption.

3) Plan your rewards around your customers desired values

Truly understanding your customer means understanding what they cherish and what drives their sense of worth. Depending on your business, your customers may find more value in non-monetary rewards, for example a reward that lets them “name their own drink for a month”. While any company can offer promotional coupons and discount codes if you can have your relate customers relate to your business in ways other than dollars and cents then you have a unique opportunity to connect with them.

4) Try make your rewards a fun game

Everyone loves a good game. Through a well thought-out point system, you can turn your loyalty program into a game to encourage repeat customers and to convert your most passionate customers into your brand ambassadors. The idea is to make the buying process both fun and engaging.

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