AirLoop

Free Small Business Digital Loyalty Program - Call 1-613-697-9645

Never again should your customers have to carry a loyalty card !

Paper Punch CardsIt is not an experience alien to any of us. We have all been there – right at the payment counter, looking through our wallets and then turning out our pockets, in vain – trying to find that elusive rewards card, as the cashier glares at us begging us to move and not hold the other customers. AirLoop solves this problem by allowing your customers to register their visit to your business establishment without the need to show you their plastic card and/or their paper punch card ever again. Instead, the customers just quickly keys in their mobile number, and then they are on their way. It’s incredibly user-friendly. You don’t need to remember anything, a simple mobile phone number and and you’re done. We know that this is a game changer!

So why get rid of the plastic? Is it just to change the form factor so  your customers don’t have to carry one more card in their wallet? While we do believe that customer’s will appreciate not having to carry another card, focusing on the transaction alone does not do justice to the value of a card-less system. What you can give your customers with AirLoop is a new way of interacting with your customer, i.e. you can fundamentally change their full experience with your business, everything that comes before and after that transaction. Leveraging the mobile number that uniquely identifies your customers, the digital marketing and outreach component of AirLoop tethers together the in-store experience and your customer’s offline access to your promotion and messaging, which makes our solution game-changing. That’s the benefit your customers are not not getting with your current plastic and paper based solution.

At the end of the day, much of the onus will be on you to make customers understand that a plastic or paper card is less convenient than AirLoop. With AirLoop, your customers don’t have the issue of navigating smart apps, limited battery life, losing/forgetting the card, WiFi access, or changing security standards. They don’t have to deal with all that technology and are still using something that everyone knows what to do with it. It’s not adding more weight to their wallet, it’s adding value to their experience with your business. We believe that AirLoop will breathe new life into your loyalty efforts. Try us today, there is no upfront cost to try!

Daily Deals vs Loyalty Program

Loyalty Program vs Daily Deals

Over the last few years sites like Living Social and Groupon have become undeniably popular. Merchants launch daily deal campaigns believing that it will help them attract new customers and grow their business. They hope that people who visit their store due to these deals will return to make the purchase again on full price. Unfortunately, many of these merchants have had the opposite experience. These sites usually attract “bargain” shoppers. They are always expecting to purchase your product or service for a cheaper price.

In our discussions with the local merchants, we found that daily deals sites only bring temporary illusion of success. Customers visit their shop, show the voucher, but these businesses never see or hear from most of these customers ever again. So when it comes time to re-coupe their investment, they don’t have any retention strategy.

Loyalty programs are designed to appreciate your customers. Build a relationship that goes beyond just “bargain hunting”. Most daily deal users never return after their first, discounted visit mainly because of its indiscriminate offering of coupons. By contrast, with a sophisticated loyalty program, like AirLoop, you can target your marketing toward people who have made a purchase in the store at least once.

So what if you are already running a daily deal? Or you are thinking of trying it out? Well, we recommend that you put in place a proper capture mechanism before launching your daily deal. Firstly, don’t discount heavily on your product or service. Once you get the customer to come into your business with a daily deal voucher, establish a way to reach out to them outside of the daily deal site. Help them discover your products and service offerings. Establish a relationship with them that goes beyond ticket price. Put together a strong marketing campaign that is designed to generate repeat business form those who have taken advantage of a daily deal.

 

5 Ways To Improve Your Customer Loyalty Program

AirLoop - Loyalty Program For Restaurants

Repeat customers are the key to success for all businesses. Too often the businesses get stuck in offering a simple (and boring) “buy 10 and get 1 free” deals as a reward for customer loyalty. At AirLoop we think this is not enough in keeping your customers exciting and happy.

You spend so much effort and money in getting the customer to come in to your store for the first time, but a bigger challenge is to turn these visits into repeat visits. What is the most effective means to try and acquire them?

We believe that the most effective way is to create a loyalty rewards program. This is not news to many businesses. In fact, most Fortune 500 companies as well as small-businesses have create loyalty programs that create repeat customers.

Our merchant partners are always asking us for tips on how to improve their existing loyalty program to make them more effective. So we have put together 5 top ways to improve your customer loyalty program. Here goes:

If you currently don’t have a loyalty program, we highly encourage you to look into one. AirLoop is the best way to start offering a customized loyalty program that will cost you $0. Talk to our loyalty experts today and we will help you every step of the way.

1. Offer incentives to join your program

Too many businesses focus on getting customer information that they forget to sell their loyalty program. Remember, your customers will give you the data you need if you create a proper incentive. Create a relationship with your customer around the benefits they can have by enrolling in your loyalty program. If you are a sandwich shop, consider giving a welcome reward for drink upgrade. This way the customer feels rewarded and appreciated from the get-go.

2. Well designed campaigns can drive more traffic

We encourage our merchants to run time-sensitive campaigns. Promotions that have an expiry date with them convert better than those which are open-ended. This can be achieved by simply putting a defined timeline to the promotion. Think of this as “Act Now” campaign. When tied with in-store check-ins, this will increase the customer visit rate to your store and they will be closer to their next reward. Which will keep them coming back.

3. Create superior customer service relationships

Remember it’s your customer. They came to your store to buy the products you are selling. You need to create a personal relationship with your customer that is more than a digital handshake. Treat your customers kindly, equitably and efficiently when they are in your business. You have little time to make an impression, and the frequency with which they will return to your store depends directly on this.

4.  Collect smart data overtime

With tools like Birthday Club and advance campaigns, you can collect very targeted customer data over time. The key here is patience. If you ask too much information early on, you might get the customer turned-off from your loyalty program. A proper loyalty program, like ours, can help prompt your customer for this data at the right time. Create engagement with your customer and over time they will start to trust your brand.

5. Be personal

While we do provide a lot of templates to our merchant partners to get them started, we always highly recommend them to create more personalized messages that reflect their brand tone. Your communication with your customers doesn’t need to be around “incentive” all the time. You can thank them for the recent visit. Send them messages or communication that is tangentially related to their experience with your business.

These are just some of the ways a loyalty program can help your business grow. If you would like to learn more about how a loyalty program can help your business grow, improve your customer service and retain more loyal customers at your small business you can reach out to us.

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